Web design leads, scored before you pitch
Web design leads are local businesses whose current website is measurably underperforming. WinSiteClients finds them, scores each site out of 100 against ten checks, and generates a branded report showing the owner exactly what is wrong.
Cold outreach fails when you have nothing specific to say. This gives you a named business, a score, and the six things wrong with their site — before you write a single line.
- 01Mobile layoutfails
- 02Page speed2.1s
- 03Phone visible on mobilemissing
- 04Online bookingnone
- 05Reviews shown on sitemissing
- 06HTTPSvalid
Built for one person doing their own sales
Most lead tools hand you a spreadsheet and leave the hard part to you. Freelancers do not have an SDR — you are designing on Tuesday and prospecting on Wednesday, and the prospecting has to take an hour, not a day.
No list to qualify by hand
Every lead already carries a score, so you open the ones worth your time and ignore the rest.
A reason to make contact
The report names real faults on their real site. That is a conversation, not a cold pitch.
Your name on it, not ours
Reports carry your logo, colours and sending address. Nothing points back here.
What a scored lead looks like
A dental practice in a town you work in, with a site that fails on mobile and hides the phone number. You know that before you contact them, and so do they once the report lands.
Questions
What counts as a web design lead?
A business with a website that measurably underperforms — slow, not mobile-friendly, missing contact details or booking. WinSiteClients scores each site out of 100 so you can sort by how much work it needs.
Do I need my own domain to send from?
No. You can start with the default sending address and add your own domain later, which improves deliverability and keeps your brand consistent.
How many leads do freelancers usually start with?
The 10-report pack covers one town and one trade, which is enough to see reply rates before committing to more.
Is this different from buying a lead list?
Yes. A list gives you contacts. This gives you contacts plus an audit of their site and a report written to open a conversation.
Start with one town and one trade
Score every business in it, send the reports under your own brand, and see who opens them.