Website redesign leads, with the evidence
A website redesign lead is a business whose current site is live but underperforming. WinSiteClients scores the existing site out of 100, lists the specific failures, and generates redesign concepts built from the business’s own logo, colours and photographs.
Redesign is the easiest web work to sell, because the problem already exists and the owner half-knows it. What is missing is proof and a picture of the alternative.
- 01Mobile layoutfails
- 02Page speed2.1s
- 03Phone visible on mobilemissing
- 04Online bookingnone
- 05Reviews shown on sitemissing
- 06HTTPSvalid
Proof first, concept second
The report leads with what is wrong — measured, not asserted — and then shows what the site could look like. Owners who ignore a cold pitch will often open a report about their own website.
Ten weighted checks
Mobile layout, speed, contact visibility, booking, on-site reviews, security and more, weighted by industry.
Their brand, not a template
Concepts use the logo, colours and photos already on their site, so it looks like their business.
A score they can argue with
A number invites a reply. "Why 46?" is a conversation you can win.
From report to finished site
On the agency pack, an approved concept can be exported as a complete WordPress site — theme, pages, content and images — ready to install for the client. The path from prospect to delivery does not change tools.
Questions
What makes a site a redesign candidate?
Consistent failures across the checks that cost enquiries: no mobile layout, slow loading, hidden phone number, no booking, no reviews on the page.
Do the redesign concepts use the business’s real content?
Yes — logo, brand colour, photos, services and reviews are taken from their existing site and Google listing, so the concept is recognisably theirs.
Can I edit the concept before sending?
The report copy and branding are editable in settings, and every field is editable after export.
What if their score is high?
Then they are not a redesign lead, and the score tells you that before you waste an email on them.
Start with one town and one trade
Score every business in it, send the reports under your own brand, and see who opens them.