Website Leads, Scored Before You Pitch
Every business in a town, with its website scored out of 100 and the reasons behind the score, ready to send as a branded report.
- No credit card
- 3 reports free
- White-label from $29
- 01Mobile layoutfails
- 02Page speed2.1s
- 03Phone visible on mobilemissing
- 04Online bookingnone
- 05Reviews shown on sitemissing
- 06HTTPSvalid
What are website leads?
Website leads are local businesses whose current website is measurably underperforming — failing on mobile, slow, missing contact or booking, or not showing the reviews they have earned. WinSiteClients finds them from public Google listings, scores each site out of 100 against ten weighted checks tuned to the industry, and turns the findings into a branded report you can send the same day.
A website lead is only useful if you know something about it. A list of businesses tells you who exists; a scored list tells you who has a problem, what the problem is, and whether it is worth your hour. That difference is the whole product.
How is a scored lead different from a bought list?
A bought list is contact details, resold, and often out of date. A scored lead is checked live at the moment you run the search, and comes with the evidence you need to open the conversation — a number, the findings behind it, and redesign concepts built from the business's own photos.
Choose a town and a trade
Every matching business returns with rating, review count, phone and website.
Read the scores
Ten weighted checks per site, tuned per industry. Sort by opportunity, not alphabetically.
Send the branded report
Their score, their failures, and redesign concepts from their own photography.
Follow up the opens
Opens and clicks are tracked, so the call has context.
Why scoring changes the outreach
The score is not the product. What it does to your first message is.
You skip the wrong businesses
A site scoring 88 does not need you. Knowing that before you spend an hour on it is most of the value.
You open with evidence
Not "I build websites" but "your site scores 41, and here are the six things costing you calls."
The report does the explaining
The prospect sees the problem on their own site, in their own branding, before you ever speak.
Where website leads fit
One repeatable weekly habit rather than a campaign.
- Freelancers — one town, one trade, three reports a week — enough to test a market without losing a day
- Studios — a standing Monday routine that fills the pipeline without an SDR
- Agencies — several markets in parallel, each under a different client brand
- Retainer growth — existing clients audited quarterly, so the upsell has evidence behind it
A bought list against a scored lead
Both give you a name and a number. Only one gives you something to say.
| Bought list | Scored lead | |
|---|---|---|
| How current is it | Sold repeatedly, often months old | Checked live when you run the search |
| What you learn | Contact details | A score, the findings behind it, and a fix for each |
| Your opening line | A pitch | Their own site's problems |
| Qualification | None — you find out by calling | Before you spend the hour |
| What the prospect receives | A cold email | A branded report about their business |
Questions
Where do the leads come from?
Public Google business listings for the town and category you choose, audited live at the point you run the search. Nothing is bought from a list broker.
Is the score the same for every industry?
The ten checks are the same; the weightings change. Booking matters more for a dentist than for a builder, and a restaurant's menu matters more than either.
Do I need my own domain to send?
No. Download the report and send it from Gmail, Outlook or any business mailbox. DNS is optional and never required.
Does the prospect see WinSiteClients?
Not on a paid plan. Your logo, colours, wording and sending address. Free-plan reports carry WinSiteClients branding.
How many can I send for free?
Three full reports, with no credit card.
Want to See What Your Website Could Improve?
Website performance, SEO, mobile, conversions, trust and local visibility — reviewed and sent back to you.
Start with one town and one trade
Score every business in it, send three reports, and see who replies.
No credit card. 3 reports free on every account.