A Website Audit Tool Built for Prospecting
Ten weighted checks per site, tuned per industry, producing a score out of 100 and a report you can send.
- No credit card
- 3 reports free
- Static HTML or WordPress
- 01Mobile layoutfails
- 02Page speed2.1s
- 03Phone visible on mobilemissing
- 04Online bookingnone
- 05Reviews shown on sitemissing
- 06HTTPSvalid
What is a website audit tool?
A website audit tool checks a website against a set of criteria and reports what it finds. WinSiteClients checks ten weighted signals per site — mobile layout, load speed, contact visibility, booking, reviews shown on site, security and more — scores the result out of 100 with weightings tuned to the industry, and generates a client-ready report from the findings.
Most audit tools are built for the person who owns the website. This one is built for the person who wants to win the work — which changes what it measures, how it presents the result, and who the document is addressed to.
What the audit produces
A number to sort by, and the detail behind it to talk about.
A single score
Out of 100, so a market can be sorted by opportunity in one column.
The weighted evaluation
Each of the ten checks with its own result, so the score can be explained.
Issues with fixes
Each problem stated plainly, with the specific change that would resolve it.
How is the score out of 100 calculated?
Ten checks, each weighted, combined into a single number. The weightings change per industry: online booking counts for more on a dental practice than on a builder, and menu accessibility counts for more on a restaurant than on either. The score bands are Good 80–100, Needs improvement 50–79, Poor 0–49.
Choose a market
Town and trade, or a single site.
The checks run live
At the moment you search, not from a stored index.
Read the score and findings
Sorted by opportunity.
Send the report
Branded, from your own mailbox.
Who uses the audit
Anyone who needs to know whether a website is worth a conversation.
- Freelancers — qualifying a market before spending time on it
- Studios — producing a consistent assessment regardless of who runs it
- Agencies — auditing whole markets and sorting by opportunity
- Consultants — an objective baseline before a paid engagement
What the ten checks cover
The same ten run for every business. The weighting is what changes per industry.
| Check | What it looks for | Weighted highest for |
|---|---|---|
| Mobile layout | Whether the site holds together on a phone | Every industry |
| Page speed | Measured load on a mobile connection | Restaurants, retail |
| Contact visibility | Tappable number, visible without scrolling | Emergency trades |
| Booking | Whether an appointment can be made without phoning | Dentists, salons, garages |
| Reviews on site | Whether the business's own reviews appear | Trades, hospitality |
| Menu or catalogue | Real text rather than a PDF or an image | Restaurants, flooring |
| Service depth | Whether key services have their own pages | Professional services |
| Local signals | Whether the area served is clear | Local trades |
| Security | HTTPS and basic hygiene | Every industry |
| Indexability | Titles, structure and whether search can read it | Every industry |
Questions
Is the audit run live?
Yes. Every site is checked at the moment you run the search, so the findings reflect the site as it is now.
Does it use AI to write the findings?
No. The findings come from the checks themselves, and the wording is yours — set once in settings and reused.
Can I audit a single site rather than a market?
Yes, though the tool is built around comparing a whole market.
Is the report white-labelled?
From the Freelancer plan up, yes. Free-plan reports carry WinSiteClients branding.
What does it cost to try?
Three full reports free, with no credit card.
Want to See What Your Website Could Improve?
Website performance, SEO, mobile, conversions, trust and local visibility — reviewed and sent back to you.
Audit a market, not a website
Score every business in one town and see where the work is.
No credit card. 3 reports free on every account.