Website Redesign Leads, With the Evidence
A redesign is a hard sell without proof. Score the existing site, document what is failing, and let the findings make the argument.
- No credit card
- 3 reports free
- White-label from $29
- 01Mobile layoutfails
- 02Page speed2.1s
- 03Phone visible on mobilemissing
- 04Online bookingnone
- 05Reviews shown on sitemissing
- 06HTTPSvalid
What are website redesign leads?
Website redesign leads are businesses that already have a website which is measurably failing: poor mobile layout, slow load, missing contact or booking, no reviews shown. WinSiteClients scores the existing site out of 100, documents each failure with a suggested fix, and produces redesign concepts built from the business's own branding.
Selling a redesign means telling someone their website — often one they paid for — is not working. That conversation goes badly when it is an opinion and well when it is a measurement.
How do you tell a business their website is bad without offending them?
You do not tell them; you show them measurements. A score, six specific findings, and a fix for each is a technical assessment rather than a judgement of taste — and it moves the conversation to what it would cost to fix.
Search a market
Every business with a site is scored; those without are flagged separately.
Filter by opportunity
High reviews, low score. That gap is the argument.
Send the documented findings
Score, failures, fixes, and concepts in their branding.
Follow up
Opens and clicks tracked.
Why evidence sells redesigns
The objection to a redesign is almost never design.
It is not a matter of taste
Load time, tappable numbers and missing booking are facts, not opinions about colour.
The cost is visible
Each finding maps to something the business is losing — a call, a booking, an enquiry.
The alternative is shown
Redesign concepts built from their own logo, colours and photos, not a generic template.
Where redesign leads come from
The best redesign prospects are rarely the worst websites.
- Strong reviews, weak site — a business whose reputation is ahead of its website has the most to gain
- Recently grown businesses — the site was built for a smaller company and now caps them
- Post-rebrand — the identity changed and the website did not
- Existing clients — quarterly audits give a retainer conversation something concrete
Questions
What if the business likes their current site?
Then the measurements do the work. Nobody defends a six-second load time or an untappable phone number once it is shown to them.
Do the concepts use their real branding?
Yes — their logo, colours and photography, so the comparison is direct.
Can I white-label the report?
Yes, from the Freelancer plan up.
Can I deliver the redesign through the platform?
Yes. HTML export on both paid plans, WordPress export on Agency.
Want to See What Your Website Could Improve?
Website performance, SEO, mobile, conversions, trust and local visibility — reviewed and sent back to you.
A redesign is easy to sell when it is measured
Score the sites in your area and open with the findings.
No credit card. 3 reports free on every account.