Find Website Opportunities. Turn Them Into Clients.
The complete website sales platform: find local businesses, score their websites, let AI explain what the findings mean — then send a branded report with mockups of the site they could have.
- No credit card
- 3 reports free
- White-label from $29
See How Your Website Can Grow — Get a Free Growth Report
Find the biggest opportunities to improve your website, SEO, user experience, and conversions.
What we review
- 01 Website Performance Load speed, page weight and the technical drag that costs you visitors before they see anything.
- 02 SEO Titles, structure, indexability and the search terms the site is and is not showing up for.
- 03 Mobile & UX How it holds together on a phone, where most of your visitors actually are.
- 04 Conversion Opportunities Whether someone who wants to buy can work out how, in one tap.
- 05 Trust & Credibility Reviews, proof and the signals that decide whether a stranger believes you.
- 06 Local Visibility Whether you turn up when someone nearby searches for what you do.
Cold outreach fails because it asks for something. A report gives something first.
“Hi, I build websites — are you looking for one?”
Deleted unread“Your site scores 41/100. Here are the six things costing you calls, and what it could look like instead.”
A reason to replyFrom a name on a map to a signed website project
One repeatable weekly habit, not a pile of tools. Run it against a different market each week and it compounds.
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01
Find Businesses
Pick a town and a trade. Every matching business comes back with its rating, reviews, phone and website.
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02
Website Audit
Each site is checked live — mobile layout, speed, contact and booking, reviews on site, security and SEO basics.
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03
Website Score
The audit becomes a score out of 100, weighted for that industry, with every failing check listed underneath.
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04
AI Website Insights
AI reads the finished audit and explains it in their language: what each issue costs them, and what to fix first.
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05
Personalized Mockups
Redesign concepts built from the business’s own name, photos, services and reviews — not a generic template.
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06
Outreach
Send the report from your address, under your brand. Opens and clicks are tracked.
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07
Win Client
Follow up the ones who opened it, with the evidence and the mockups already in their inbox.
Freelancers, web designers & digital agencies
Anyone who sells websites and would rather walk in with evidence than with a cold pitch.
Freelancers
Fill your own pipeline without cold pitching. Pick a trade you already know, send three reports a week, and let the findings start the conversation.
Web Designers
Walk in with the redesign already drawn. The mockups use their photos and their services, so the first meeting is about scope, not about whether they need a site.
Digital Agencies
Give the whole team one repeatable motion, fully white-labelled. Your brand on every report, your sending address, your domain on the link.
A score they cannot argue with
Ten weighted checks per site, tuned per industry. Rule-based and repeatable — the same site scores the same way twice. The score decides who is worth your hour; the findings underneath are what you actually say to them.
- Mobile layout — does it hold together on a phone, where their customers actually are
- Speed — measured load, not a guess
- Contact & booking — can someone call or book in one tap
- Reviews on site — are their own Google reviews anywhere to be seen
- Security & basics — HTTPS, titles, indexability
- 01Mobile layoutfails
- 02Page speed2.1s
- 03Phone visible on mobilemissing
- 04Online bookingnone
- 05Reviews shown on sitemissing
- 06HTTPSvalid
AI Website Insights
The score tells a business what is wrong. This tells them what it is costing them, in their own industry’s language — and which fix to do first.
- Reads the audit you already ran — the same rule-based checks and the same score, interpreted rather than recalculated
- Business-specific, not generic — written around this trade, this city, this review count and this set of failing checks
- Explains why each issue matters — in money and missed enquiries, not in technical terms the owner has to translate
- Recommends what to fix first — a prioritised plan with quick wins separated from the bigger work
- Finds conversion opportunities — the places the current site is losing people who were ready to get in touch
The score stays rule-based. Your audit score and findings above remain unchanged. This section only adds interpretation of that existing analysis.
Included on Freelancer and Agency — 5 reports a month on each. See plans
Real product preview
Everything between a search and a signed project
Eight parts of one workflow. Nothing here needs a second tool, a spreadsheet or a handover between them.
Lead Finder
Search by town and trade and get every matching business with its Google rating, review count, phone, address and website — or the fact that it has none.
Learn more →Automated Website Audit
Every site is fetched and checked live against weighted signals: mobile layout, measured load speed, contact and booking visibility, reviews shown on site, HTTPS, titles and indexability.
Learn more →Website Opportunity Score
One number out of 100, weighted for that industry, with the failing checks listed beneath it. Rule-based and repeatable — the same site scores the same way twice.
Learn more →AI Website Insights
AI reads the completed audit and writes the business-specific part: why each issue costs this business enquiries, what to fix first, and where the site is leaving conversions on the table. It interprets the score; it never changes it.
Learn more →Personalized Website Mockups
Redesign concepts generated from the business’s own logo, photos, services and reviews, in several styles — so they see their own business improved, not a stock template.
Learn more →Before & After Presentation
Their current site beside the proposed one, with the score gap between them. The clearest thirty seconds in the whole pitch.
Learn more →Outreach & Tracking
Send the report from your own address and see who opened it, who clicked through and who looked at the mockups — so follow-up goes to the people already paying attention.
Learn more →White-Label Reports
Your logo, your colours, your wording, your sending address and your domain on the report link. On the Agency plan nothing in it identifies WinSiteClients.
Learn more →See What Your Clients Actually Receive
Every section below is generated per business, in your branding. This one is a demonstration for a fictional dental practice.
Real product preview
Your Brand. Your Report. Your Client.
On a paid plan nothing in the report, the email or the link says WinSiteClients. Your logo, your colours, your wording, your sending address. The prospect sees your studio doing thorough work.
- Logo and colours on every page of the report
- Your sending address, so replies come straight to you
- Your domain on the report link
- Your wording — set the copy once, reused every time
Turn Opportunities Into Websites
Choose the format that fits your client. Two separate export options for the same project — one is not a stage on the way to the other.
HTML Website
Freelancer and AgencyFast & flexible
Responsive website export ready to deploy on almost any hosting.
- Static files
- Upload anywhere
- No CMS needed
WordPress Website
Agency only · up to 5 per monthCMS-ready
6–7 page WordPress website export ready for your client to manage.
- Client edits pages
- Menus & media library
- Ready to deploy
Pick the trade you already know how to sell to
The score weights differently per industry, because a restaurant and a law firm fail in different ways.
Builders & trades
Often no site at all, or one built a decade ago
Dentists & clinics
Booking and mobile are the usual failures
Restaurants & cafés
Menus as PDFs, no mobile layout
Salons & spas
Strong on Instagram, weak on their own site
Law & accountancy
Credible offline, dated online
Gyms & studios
Timetables buried, sign-up missing
Estate agents
Listings that do not work on a phone
Garages & auto
Phone number hidden, no reviews shown
Find the Best Prospects First
Score businesses by website opportunity and focus your outreach where it matters most. The businesses below are fictional.
Start free. Pay when it is winning you work.
Every plan starts on the free tier. No credit card at any point until you choose to upgrade.
Free
3 Reports
Deliberately limited. Enough to run one town and see what comes back.
- 3 website reports
- Website analysis
- Industry-specific scoring
- Basic recommendations
- Shareable report URL
- WinSiteClients branding
Freelancer
15 Reports / Month
For one person who prospects while running the work.
- Everything in Free
- 15 reports / month
- HTML website export
- PDF download
- Download and send reports from your own email
- Your logo and brand colours
- Personalized redesign concepts
- AI Website Insights — 5 reports / month
- Report history
- WhatsApp CTA inside the report and PDF
Agency
50 Reports + 5 WordPress Websites / Month
Prospect, sell and deliver from one place.
Build and deliver up to 5 ready-to-deploy 6–7 page WordPress CMS websites every month. Agency only — HTML export is included on both paid plans.
- 5 WordPress website exports / month
- 6–7 page CMS website per export
- Responsive design
- Client-specific branding
- Ready for deployment
Everything else
- Everything in Freelancer
- 50 reports / month
- AI Website Insights — 5 reports / month
- HTML website export
- Full white-label branding
- Email open & click tracking
- Follow-up sequences
- Custom email templates
- Advanced report analytics
- Multiple users
- Multiple client brands
- Priority support
- Custom Email Domain + DNS — optional, never required
Optional — additional cost
No credit card required for any plan — not even to start. Cancel whenever; the free tier stays.
From Lead to Live Website
One platform for prospecting, selling, and delivering websites.
- Find Prospect
- Generate Report
- Win Project
- Export Website
- Deploy
Questions
What do I get with the Free plan?
3 website reports, with no credit card at any point. Real leads from a town and trade you choose, each site analysed and scored against its industry, with recommendations and a shareable report URL. Free reports carry WinSiteClients branding; your own branding starts on Freelancer.
How do website reports work?
You pick a town and a trade. Every matching business comes back from public Google listings, and each website is checked live against weighted signals — mobile layout, load speed, contact visibility, booking, reviews shown on site, security and more — then scored out of 100 with the weightings tuned to that industry. The report lists what is wrong, what to fix, and redesign concepts built from the business's own photos.
Are AI Website Insights included in my plan?
Yes, on both paid plans: Freelancer and Agency each include AI Website Insights for 5 reports a month. You choose which leads get them — the ones worth the extra push — and we prepare the insights for that report. The Free plan does not include them. Need more than five in a month? Tell us and we will sort it.
What are AI Website Insights?
A plain-language read of the audit you already ran. The rule-based checks and the score stay exactly as they are; the AI takes that finished analysis and writes the part a business owner actually acts on — why each issue is costing them enquiries in their trade, what to fix first, and where the site is losing people who were ready to get in touch. Your audit score and findings remain unchanged.
Does AI decide the website score?
No. The score is rule-based: ten weighted checks per site, tuned per industry, producing the same number for the same site every time. That scoring is the source of truth and AI has no part in it. The AI only interprets the finished result — it explains the findings, it does not change them.
Can I use my own branding?
Yes, from the Freelancer plan upward. Your logo, your brand colours and your wording go on every report, and on Agency the white-labelling is complete — nothing in the report, the email or the link identifies WinSiteClients to your client.
Can I export HTML websites?
Yes, on both Freelancer and Agency. The HTML export is a responsive, ready-to-deploy static site built from the redesign concepts and styled with the client's branding. It uploads to almost any hosting and needs no CMS.
Can I export WordPress websites?
Yes, on the Agency plan. The WordPress export is a full CMS site the client can edit themselves. HTML and WordPress are alternative export formats for the same project — neither is a step towards the other, and nothing needs converting between them.
How many WordPress websites are included?
Up to 5 per month on the Agency plan, each a 6–7 page WordPress CMS site, branded for the client and ready to deploy. HTML exports are not capped in the same way.
Can I send reports from my own email?
Yes. Download the report and send it from Gmail, Outlook or any business mailbox, exactly as you would any other attachment. Nothing about the platform has to sit in the middle.
Is DNS required?
No, and it never is. Sending from your own domain is an optional Agency extra for people who want the extra deliverability and consistency — it is not a prerequisite, and you can run the whole workflow without touching DNS.
What languages are reports available in?
English, Norwegian, Swedish and Danish are built in. The report, the AI insights, the website mockups and the outreach email all switch together, so a lead in Stockholm reads a Swedish report and sees a Swedish mockup. Anything beyond those four is a paid add-on: tell us which languages you need and we will quote for it.
Can you make custom website changes?
Yes, at additional cost. Custom WordPress changes or extra functionality beyond the included 6–7 page scope are quoted separately from the plan.
Can I cancel anytime?
Yes, at any time. The account drops back to the free tier rather than closing, so your reports and history stay where they are.
Ready to Win More Website Clients?
Find a business, show them the opportunity, win the project, and deliver the website.
No credit card. Free plan stays free.